Data Analytics and Business Intelligence

Data analytics engages in data mining, essentially analyzing a set of information to pick out patterns and predict future trends that can inform organizations as to what they should do. This is most commonly referred to as predictive analytics wherein predictions are made purely based on data.

Business intelligence focuses on taking data and using it for better decision-making through aggregation, visualization, and careful analysis. A business may figure out how to better sell to customers or provide improved incentives for employees from data collected and analyzed. All the actions derived from business intelligence can be undertaken at the moment.